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Caesars acquires another social gaming business

Caesars Entertainment acquires another social gaming company, owner of House of Fun

Associated Press

LAS VEGAS (AP) -- Caesars Entertainment Corp.'s online gambling subsidiary has acquired another social gaming business.

The subsidiary acquired the Israel-based Pacific Interactive, which owns the slot machine-style app House of Fun. The game, launched in 2011, boasts 700,000 daily users.

Caesars Interactive Entertainment Inc. did not disclose financial terms of the deal, which was made public last week. Several casino and technology companies are moving into the free-to-play gambling market, where players pay a small fee for the ability to gamble.