The "The Kenya Bottled Water Report - Market, Process, Production and Financials" report has been added to ResearchAndMarkets.com's offering.
This report looks at the Bottled Water Business in Kenya. Ten years ago bottled water companies were targeting corporate and high-income consumers. There was a perception that the mass market consumer wouldn't be willing to spend on bottled water.
However, the realities of urban life, weather conditions, lower production costs, and a shift towards healthier lifestyles enticed consumers across all income groups to purchase bottled water.
The result of this is a non-stop rise in demand. At the least, the bottled water industry in Kenya is now valued at USD.0.6B. The market is headed towards maturity, a point with well-structured consumer segments, proper regulation, and lower volatility in terms of entry and exit.
This report takes a very holistic approach to the industry critically analyzing all the key players: Consumers, Retailers, Wholesalers, Bottled water companies, Water sources, Equipment suppliers, and Regulators.
The report details the setup process, operational dynamics, market-entry, tips, tricks and financial aspects including per litre production costs and margins.
The report will help you understand in the rawest of forms behaviours of the key players, existing and future opportunities, and possible feasibility of a bottled water business in Kenya.
Key Topics Covered:
Bottled Water in Kenya: Notable Industry Movements
Trends in The Bottled Water Business in Kenya
Factors That Have Influenced Growth of The Bottled Water Business in Kenya
2. The Future: Ease of Entry
Why Get Into The Water Business At This Point?
Bottled Water Products in the Kenyan Market:
Types of Water
Popularity of Purified Water
What Kind of Water To Pack?
3. Product Details: Packaging Quantities in Kenya
1.25 Litres& 1.5 Litres
2 Litres - 10 Litres
What Quantity To Start With?
Product Details: Packaging Material in Kenya
What Packaging Material to Use?
4. Product Details: Packaging Design
Should You Invest In A Custom Design?
Bottle Design: Some Examples
5. Industry Review
Market Segmentation in Kenya
Segment Characteristics - What They Mean
Market Segments - Pro & Cons
Market Segments - Pro & Cons
6. Consumer Profiles
7. Competition: What Exists
Value of The Industry
Sample Brand Characteristics
Best Selling Brand
Focusing on Smaller Markets
Mid and High Income Brands
Best Selling: Why?
Second Tier Brands
Best Selling Vs Slow Selling
A Note On Brand Strength
8. Consumer Conversations
Frequency of Purchase
Preference for Bottled Water
Choice of Purchase Point
Discovering New Brands
9. Retailer Conversations
What Determines Brand to Stock
What Influences Sales
Quantities Sold In A Day
Willingness Stock A New Brand
Positioning and Distribution: An Example
10. Production Plan
Production Process Overview
Contaminants and Water Treatment Methods
Types of Contaminants
Types of Water Filtration Methods
Non Purification Equipment
Equipment - Possible Set Up
Example: Large Scale Ideal Set Up
Possible Equipment Set Up
Key Considerations In Premises
Layout: Example 1
Layout: Example 2
Premises: Possible Renovations
Source of Water
Possible Quantity of Water Required
Possible Lean Set Up
Cost of Water
Cost of the Empty Bottle
Cost of the Lables
Cost of Seals
Cost of Marketing & Distribution
Notes on Capital
A Note on Excise Duty
Case Study: 18.9 litres
Water Vending Kiosks
Dayliff & Shirtliff
For more information about this report visit https://www.researchandmarkets.com/r/nyddni
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