Industry Veteran Continues His American Dream and Expands into Thriving Tri-Cities Market, Ushering in New Era of Growth Across the Region
TRI-CITIES, Tenn., Jan. 23, 2025 /PRNewswire/ -- Re-Bath, one of the nation's largest complete bathroom remodeling franchises, is excited to announce a signed franchise agreement for the Tri-Cities region. As Tennessee continues to rank among the nation's fastest-growing states in population and franchise unit growth, multi-unit franchisee Nassif Harb, sees the Tri-Cities as an ideal market to expand his portfolio and bring his industry expertise to new customers.
Behind the Signed Agreement – Current Franchisee, Nassif Harb:
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Before joining Re-Bath, Harb worked as a service provider for Lowe's and Home Depot, managing multiple crews for flooring, kitchen, and bathroom remodels. While at Home Depot, Harb became familiar with the Re-Bath brand, sparking his interest in the franchise opportunity.
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Harb purchased his first Re-Bath in Knoxville four years ago. He decided to reinvest in the brand due to the strong support from the corporate team, the growth potential in new markets like Tri-Cities, and the opportunity for his three children to take on larger roles in the family business.
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Currently, his oldest daughter, Mary, serves as Chief Financial Officer for Re-Bath Knoxville; his son, Reem, heads the marketing department for the franchise; and his son, Andy, a licensed general contractor, ensures that all work meets industry standards.
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A Palestinian immigrant from Ramallah, Harb moved to Knoxville in 2006 with little more than a desire for freedom and a better life. Despite the challenges, he worked his way into the home remodeling industry and is now looking to expand his Re-Bath footprint in Tennessee and beyond.
"My goal has always been to be a business owner, and Re-Bath's proven franchise model has been instrumental in helping me live out the American dream," said Harb. "The Tri-Cities area is an untapped market with tremendous growth potential, and I'm excited to get my kids more involved as we expand into this new market. With Re-Bath's corporate support, I'm confident that we will be successful in the Tri-Cities area and my children will be well-positioned to eventually take over our family business."
The southeast region is the largest franchise market with approximately 248,000 franchise businesses and an output of $268.2 billion, and presents a great opportunity for aspiring franchisees. Re-Bath hopes to build on this momentum and fill available territories throughout the country. Hot markets include California, Florida, Georgia, Indiana, Maryland, Mississippi, New York, Pennsylvania, and Virginia.