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Aurora Mobile Partners with Chinese Online Marketplace Weidian to Jointly Promote AI-powered Smart Marketing

SHENZHEN, China., April 08, 2021 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with Beijing Koudai Fashion Technology Co., Ltd., also known as Weidian, to jointly develop digital marketing, digital “new retail”, and intelligent connected systems. Leveraging its leading artificial intelligence (AI) technologies and strong analytical capabilities, Aurora Mobile will help Weidian facilitate an integrated and end-to-end ecosystem that serves merchants, developers, brands and consumers.

Established in May 2011 and after a decade-long period of development, Weidian has transformed from a software platform, where merchants can easily set up their online business using their mobile phones, to an integrated online marketplace with various service offerings for merchants. Weidian is dedicated to helping entrepreneurs achieve success with its powerful e-commerce ecosystem which consists of various APPs including Weidian Community, Weidian Shop Manager Edition, Weidian Mall Edition, Weidian Distribution and Weidian Park, offering digital marketing and software services for merchants. At present, there are nearly 90 million merchants on Weidian’s platform offering more than 3 billion goods and services, and has an annual gross merchandise volume of over RMB100 billion.

With today’s consumer appetite for AI-powered smart shopping experiences growing rapidly, the technology strengths of related service providers have become one of the most important challenges for competitiveness in the e-commerce space. Through the partnership with Weidian, Aurora Mobile will use its AI and machine learning technology-based digital marketing capabilities, to help Weidian service its merchants more effectively by improving operational efficiency across the entire customer journey from marketing to after-sales services. Both companies have shown full confidence in the success of the collaboration and will jointly explore more opportunities in the smart marketing sector.

Aurora Mobile is a leading mobile developer service provider in China and was listed on Nasdaq in July 2018. Recently, Aurora Mobile signed milestone agreements with a number of leading platforms in the finance, insurance, weather, internet tools, gaming, fresh food e-commerce, online education, telecom, new energy vehicle, community buying-group and local on-demand delivery sectors, including Ping An Bank, Data Center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor, Nice Tuan, Dada Now and other well-known companies, to drive user growth, improve user experience and increase traffic value.


About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow and monetize. Meanwhile, Aurora Mobile's vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, empowering various industries to improve productivity and optimize decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SaaS-model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For general inquiry, please contact:

Aurora Mobile Limited

In China
Mr. Eric Yuan
Phone: +86-10-5900-1548

Ms. Linda Bergkamp
Phone: +1-480-614-3004