APPLY NOW! Business Insider is hiring a Head of Audience Development

David Letterman audience

REUTERS/Mike Segar

Business Insider is hiring a Head of Audience Development to join our fast-growing team. We’re the dynamic digital publishing company behind the websites Business Insider and Tech Insider.

The Head of Audience Development’s mission is to 1) understand the ever-evolving world of social networks and platforms, 2) maintain running analysis of those platforms, 3) interpret data related to those platforms, and 4) put usage stats into actionable plans.

This role is situated on the editorial side of the company and involves collaboration with the analytics and business development teams to evaluate additional opportunities for audience growth. This person will work with the editorial team to come up with ideas for various social media platforms, then guide editorial to turn those ideas into reality.

The ideal candidate for this role has an editorial background at a digital news organization, in addition to experience with analytics and social media. Importantly, this person understands and has a passion for content that works on the web.

Responsibilities

• Develop and manage relationships with existing and new social media platforms to grow readership across all sites

• Partner with teams (editorial, business development, analytics) to develop and enhance the BI social media strategy

• Develop and deliver regular and ongoing reports on audience development initiatives

• Use analytics to draw up plans to put into action

• Embrace feedback loop / iteration as key feature of the role

Qualifications

• At least 5 years of experience at a digital news organization

• Background in editorial and audience development

• Familiarity with digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)

• Hands on knowledge of social media platforms (Facebook, Twitter, Snapchat, Tumblr, Instagram, Pinterest, to name a few)

To succeed in this role, you will need

• A passion for the digital media space

• Ability to stay up-to-date on industry developments and competitors and to be active in the media community

• Extremely strong organizational skills

• Passion for web content and understanding of what works online

• Strong verbal and written communication skills

• Facility with Excel; analytic mindset

This opening is immediate and is based out of our New York City office (no remote work or relocation assistance). If you’re the right person for this opportunity, please apply directly, and include a note detailing why you think this is the role for you.

NOW WATCH: This drummer created a whole song using only the sound of coins

Please enable Javascript to watch this video

The post APPLY NOW! Business Insider is hiring a Head of Audience Development appeared first on Business Insider.