Apple TV+ Joins Prime Video as Add-on, Expanding Streaming Reach
SEATTLE Apple (AAPL, Financial) TV+ will soon be paired as an add-on through Amazon's (AMZN, Financial) Prime Video, available for $9.99 monthly in the U.S., as the two tech giants look to combine their streaming footprint to challenge the likes of Netflix serious way. This collaboration allows Apple to effectively join the ranks of Warner Bros. Discovery's (WBD, Financial) Max, Paramount+, and MGM+, all of which are part of the power-packed Amazon's Prime Video add-on options.
Apple's move is strategic, as it lags behind major streaming plays like Netflix (NASDAQ:NFLX) (NFLX, Financial), Disney+ (NYSE:DIS) (DIS, Financial), and Amazon's Prime Video. AppleTV+ is part of the tech giant's evolving ecosystem of services, including Apple Music and Apple Arcade, but its recent partnership marks a major shift in the company's approach in catering to its subscriber base.
Subscribers will gain access to Apple TV+'s illustrious original series, including programs such as Ted Lasso, The Morning Show, and Severance, as well as live sports events like Major League Soccer matches. Also, this partnership signals Apple's intent to grow its streaming reach through broader distribution channels as it looks to substantially grow its subscriber base.
This article first appeared on GuruFocus.