Another Day, Another Quad Core Smartphone: ZTE Unveils the Era

zte-era-engadget

So for those keeping count, this is the third quad-core smartphone from an Asian manufacturer that we’ve mentioned in the past 24 hours (besides the Huawei Ascend D and the HTC One Series [1]). But now Chinese manufacturer ZTE (HKG:0763; SHE:000063) is bringing some heat at Mobile World Congress as well, with its own quad-core processor smartphone, the Era.

We’ve reached out to ZTE for more details, but according to Engadget the Era handset is powered by a 1.3GHz Tegra 3 quad-core processor, sports a 4.3 inch screen, and an 8-megapixel camera.

I’m not aware of details regarding availability and pricing, but readers may recall that a few months back ZTE claimed that it was going to double its smartphone sales during 2012, with its main focus being the US market. While the company still has a long way to go in the smartphone space, recent figures from Gartner show ZTE to be a big mover among the world’s mobile players, accounting for four percent of the overall handset market after Q4 2011, as you can see in the chart below.

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1. I haven’t even mentioned LG yet, who has the Optimus 4X HD. ↩