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Android Is Winning, But Android Phone Makers Aren't
Android keeps gaining market share in the U.S., but individual Android resellers aren't doing so great.
According to ComScore, Android passed 50% market share in the U.S. for the first time in February, gaining about 3 points since November.
But the top three Android vendors were flat or down: Samsung stayed flat at 25.6%, LG lost about a point to come in at 19.4%, and Motorola (which is being bought by Google) also lost about a point to come in at 12.8%.
Among the top five vendors, LG was the only Android vendor to gain market share.
In other words, Android is looking a lot like Windows: the platform dominates but individual OEMs face mixed fortunes at best. No wonder so many Android vendors are considering building their own "forks" of the platform to try and stay ahead of the pack.
Meanwhile, Apple keeps rising -- it's now the number-three phone maker in the U.S, passing Motorola -- RIM continues its long slow slide toward irrelevance (or maybe even bankruptcy), and Microsoft's Windows Phone platform is still dead in the water. No news there.
Here's smartphone platform market share in the U.S.:
Top Smartphone Platforms | |||
Share (%) of Smartphone Subscribers | |||
Nov-11 | Feb-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
46.9% | 50.1% | 3.2 | |
Apple | 28.7% | 30.2% | 1.5 |
RIM | 16.6% | 13.4% | -3.2 |
5.2% | 3.9% | -1.3 | |
Symbian | 1.5% | 1.5% | 0.0 |
And here's U.S. market share by handset vendor:
Top Mobile OEMs | |||
Share (%) of Mobile Subscribers | |||
Nov-11 | Feb-12 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Samsung | 25.6% | 25.6% | 0.0 |
LG | 20.5% | 19.4% | -1.1 |
Apple | 11.2% | 13.5% | 2.3 |
Motorola | 13.7% | 12.8% | -0.9 |
5.9% | 6.3% | 0.4 | |
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