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Amazon Prime Day is almost upon us. In just three days, the online retailer’s shopping event begins, and you’ll be able to pick up some big bargains on all your favourite bits of tech.
Last year, the shopping event was postponed to October, but this year it’s back in its usual summer spot. The official dates for the Amazon Prime Day event have been revealed as June 21 and June 22, making it a two-day extravaganza.
Prime Day is the perfect shopping excuse you’ve been waiting for – the annual event often sees massive, never-before-seen reductions on thousands of items. You’ll be able to grab a bargain on wireless earbuds, wireless headphones, smart speakers, laptops, tablets and so much more.
In the run-up to Prime Day, as well as over the course of the 48-hour event, we’ll be bringing you all the latest information. On this page, you’ll be able to find the best early tech deals, how to take part and what products were discounted last year.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When will Prime Day 2021 begin?
The official dates for the Amazon Prime Day event are June 21 and June 22, according to a press release from the retailer. The two-day shopping extravaganza will see discounts on everything from tech to fashion and home appliances.
In true Amazon fashion, you may notice a number of early discounts on tech ahead of the big shopping event. Keep this page bookmarked to make sure you’re always in the know, as we’ll be updating it.
How to take part in Amazon Prime Day
To take part in Amazon Prime Day, you’ll need an Amazon Prime membership account. Sadly, the shopping event is exclusively for Prime customers.
A subscription to Amazon Prime costs £7.99 a month or £79 for a year. The perks of becoming a member include same-day delivery, over 800,000 free ebooks and access to Prime Video – a rising Netflix competitor – and Amazon Music.
If you aren’t subscribed at the moment and don’t want to fork out a subscription just for a two-day event, then sign up for a 30-day trial before the sale begins, and cancel straight after.
Where to find the best Prime Day tech deals
As we inch closer to Prime Day, the whole of the IndyBest team will be on hand with regular updates, providing insights into all the best deals occurring across the site.
As for tech deals, well, all the best ones will be rounded up for you here on this very page. Give us a bookmark and whenever Prime Day starts, we’ll be here with all the biggest discounts on speakers, laptops, headphones, phones, fitness trackers and more.
How to get the best Amazon Prime Day deals
As well as assistance from our savvy shopping experts, Amazon typically releases a list of featured products ahead of the shopping event, giving you time to prepare, add the items to your wish list and sit down for a cup of tea as you checkout with everything already in your basket. Easy peasy.
We’d also recommend you download the Amazon app. This is an easy place to track Lightning Deals, which are only active for a few hours at a time. You can also set up alerts so that you’re pinged when a discount goes live.
Last year’s top Prime Day tech deals
There were more than a million deals across the entire site last year, with customers grabbing huge savings on smartphones, games consoles, headphones, smartwatches, laptops, speakers and so much more. We don’t know what products will be available in this year’s sale at the moment, but we expect the tech discounts to be just as good, if not better than, last year.
To give you an idea, here’s a little recap of the deals we saw on Prime Day in 2020. Amazon slashed the price of Bang & Olufsen’s impressive beoplay portable Bluetooth speaker from £179.99 to £124.99. It also reduced the Nintendo Switch lite with a copy of Minecraft from £218.99 to just £199.
Apple’s AirPods were also on sale, a rarity in itself, but we also saw the Amazon Fire HD kids tablet get a hefty £40 reduction, and the Fitbit inspire HR tracker had a £30 reduction. But one of the best deals we spotted was on the Microsoft Surface Pro 7 tablet.
The tablet has a laptop-class Intel Core processor and improved graphics. It’s ultra slim and weighs just 771g, with the battery lasting 10.5 hours. In our round-up of the best tablets, our reviewer said: “It becomes a full-on laptop if you attach an optional keyboard cover… that’s easy to carry and use.” It was reduced from £899.99 to £659.
Confirmed Prime Day deals on tech
Prime Day is just days away and Amazon has now confirmed some of the discounts that will be available across the two days. You’ll be able to save up to 30 per cent on headphones and speakers and up to 35 per cent on smartphones and wearables from big-name brands including Samsung, Garmin, Xiaomi and more.
If you’re after a laptop upgrade, we can also expect savings on Samsung, Huawei and ASUS models as well as up to 30 per cent on office brands including 3M, Epson and Sharpie.
On cameras, drones, action cameras, printers and accessories, you’ll be able to save up to 30 per cent across the site while on TVs, soundbars, streaming devices and projectors, we can expect savings of up to 25 per cent on Apple, Samsung and Bose products.
Ask Amazon’s Alexa for early Prime Day deals
From 12pm on 18 June, Prime members will be able to ask Alexa what Prime Day deals will be on offer and start shopping for bargains early.Alexa, the retailer’s virtual assistant, can be found on the Amazon Echo smart speaker along with the the Echo dot (£34.99, Amazon.co.uk) and Echo studio (£189.99, Amazon.co.uk), as well as many speakers, smart TVs, fitness trackers and more sold by Amazon
Early prime day tech deals 2021
While the Prime Day extravaganza hasn’t started yet, Amazon already has some deals on tech gadgets for your perusal. We’ve rounded up a few of our favourites below.
Apple MacBook Pro with Apple M1 Chip: Was £1499, Now £1319.97, Amazon.co.uk
Apple deals are often few and far between so we were so excited to see this Macbook Pro on offer with a great saving of £181. The M1 chip technology in this model gives you the power to get all your work done with ease, especially if you are someone who runs big programmes all at once, and the 20 hours of battery life means you won’t have to be caught out without your charger again. The Pro MacBooks have long been a staple favourite at IndyBest and have featured time and time again in our round ups, most recently in our review of the best high-end laptops for great performance. But why pick the Macbook Pro over the MacBook Air? Our reviewer had this to say “Unlike the Air, there is a fan in this model which means the fast performance can continue for even longer. Additionally, the entry-level Pro includes a slightly more powerful graphics chip.”
Apple Watch SE (GPS + Cellular, 44mm): Was £349, now £297.37, Amazon.co.uk
Track and meet your fitness goals with the Apple Watch SE, currently discounted by nearly £50. The GPS and cellular model allows you to text, call, get directions and stream music all without your phone. In our review ofthe Apple Watch SE, our tester praised its “dazzling design, intuitive notifications, accurate heart-rate monitoring, slick activity tracking and sleep monitoring, scores of watch faces, warnings when you’re in an over-noisy environment, fall detection and much more”.
Amazon Echo buds: Was £119.99, now £49.99, Amazon.co.uk
Amazon’s Echo buds promise crisp audio, comfort and a customised fit, not to mention impressive noise-cancelling abilities using Bose sound technology. There’s currently an exclusive deal just for Prime customers, with the retailer dropping the earbuds to just £49.99 – that’s a 58 per cent reduction, making it the buds’ lowest price ever.
If you’re already an owner of Amazon products, you’ll be pleased to know the pair works hands-free with Alexa, allowing you to stream music, make calls or check your calendar using your voice. The buds boast long-lasting battery life with up to five hours playback per charge and up to two hours after a quick 15-minute charge. Storing them away in the charging case means you can enjoy up to 20 hours of playback time.
Apple iPad pro 11in, wi-fi, 128GB: Was £769, now £599, Amazon.co.uk
Snap up Apple’s bestselling iPad on Amazon while it’s discounted by almost £135. Apple rarely has sales so now is your chance to save while you splurge. This 2020 model earned a place in our guide to the best tablets for drawing, gaming and films. Our reviewer praised the device, saying, “The iPad pro is incredibly fast, and is more powerful than many high-end laptops with optional accessories like the magic keyboard and Apple Pencil (version 2). The iPad pro also works well as a full-blown computer.”
Google pixel 3a sim-free smartphone: Was £287.95, now £137.28, Amazon.co.uk
The Google pixel is a firm favourite for us with different models of this phone featuring twice on our best budget smartphones guide. The 3a has 64gb storage, a primary camera with 12.2 megapixels and a front camera with 8 megapixels. It also operates on Android and its screen is 5.6 inches. Plus, with more than 50 per cent off, you’re getting a bargain if you buy this mobile.
Fitbit charge 4 with GPS: Was £129.99, now £99, Amazon.co.uk
Fitbit is synonymous with fitness tracking, with its range of watches having appeared multiple times in our guide to the best fitness trackers and best running watches. The charge 4 model has a lengthy battery life of up to seven days with a built-in GPS, sleep-tracking features and the ability to show your call, calendar and app alerts. The heart-rate monitor can also be used to track calories, set fitness goals and optimise workouts.
Samsung galaxy S20 ultra 5G mobile phone: Was £1,199, now £729.99, Amazon.co.uk
Don’t miss out on an impressive saving of nearly 40 per cent on Samsung’s newly launched galaxy S20 smartphone. Boasting 5G connectivity, a huge 6.9in QHD+ display, a 48-megapixel telephoto camera, a 108-megapixel wide camera and an incredibly detailed space zoom up to 100x, as well as a 40-megapixel camera on the front – it’s a no brainer really.
Amazon echo dot, 4th gen: Was £97.93, now £34.99, Amazon.co.uk
One of Amazon’s bestselling home devices, this smart speaker currently has 64 per cent off – so make sure you snap it up while it’s still available. Promising crisp vocals and balanced bass, you can use it to listen to music and the radio while also using voice control for your entertainment – from music to podcasts and audiobooks, as well as streaming services such as Amazon Music, Spotify and Apple Music. It comes with Alexa built-in, so you can also make use of it as your personal assistant and check the weather, ask it questions, play the news and more.
Blink Mini compact indoor plug-in smart security camera: Was £64.99, Now £43.98, Amazon.co.uk
Now we are (finally) leaving the house again, it may be time to invest in some new home security. Now with 32 per cent off, this 1080p HD indoor, wired security camera with motion detection and two-way audio means you can monitor your home day and night. The audio is a really cool function that allows you to remind your house sitter to check the backdoor from the comfort of your sun lounger or reassure your puppy that you are coming home soon. Get alerted whenever motion is detected via a simple smartphone app and customise motion detection zones so you can see what matters most.
Ring alarm 5-piece kit, 2nd generation: Was £268, now £129, Amazon.co.uk
Looking to upgrade your home security system? This five-piece kit has everything you need, including a base station, keypad, one contact sensor, one motion detector, a range extender and a Ring indoor cam. We can certainly vouch for the brand which made it into our best video doorbells and best security camera guides.
Amazon eero Pro mesh wifi router/extender: Was £149, Now £97, Amazon.co.uk
Say goodbye to endless loading times with this high performing wifi router/extender. Now with 35 per cent off, this modem offers tri-band speed and can connect to your existing router to bring up to 160 sq.m of fast, reliable wi-fi to all corners of your home. We featured a similar model in our round-up of the best wifi routers for a speedy connection throughout your home. Our reviewer raved about the Eero, saying: “Set-up is fast and extremely straightforward, and like the Google Nest wifi it has a highly useful app. Signal strength is solid and reliable, perhaps the easiest to use of all the routers here.”
Oppo smart watch: Was £229, now £199, Amazon.co.uk
If you’re on the hunt for an Android smartwatch, the Oppo watch is sure to take your fancy. You can save £29 off the watch’s original price right now. It also earned a spot in our round-up of the best smartwatches.
“There are plenty of fitness features, including five-minute workout apps, such as morning energiser and bedtime stretches, as well as heart rate monitoring,” our reviewer said, adding that it also has sleep-tracking functionality. “Battery life is 24 hours, but it recharges quickly. If the device is in power saver mode it will last for weeks.”
Jabra elite 45H: Was £89.99, now £69, Amazon.co.uk
The Jabra elite 45H on-ear headphones are already well-priced for what they offer, but right now they’re even cheaper. While there’s no active noise cancellation in these headphones, you do get a massive 50 hours of battery life – meaning you’ll probably only have to charge these up once a month or so.
Boasting two 40mm dynamic drivers in each earcup, a customisable music equaliser in the Jabra app and support for Siri, Alexa and Google Assistant, these are a solid pair of on-ear headphones for an extremely affordable price.
Ring spotlight cam battery by Amazon: Was £179, Now £119, Amazon.co.uk
The Ring spotlight is perfect for your porch with a two-way talk system– meaning you can chat to delivery drivers and teenagers sneaking in, alike. Get notifications straight to your phone whenever motion is detected, you can also activate the siren and LED light strips remotely. If that is not enough the Ring spotlight cam also includes theft protection: if your camera gets stolen, Amazon will replace it for free!
Iiwey dash cam, front and rear: Was £149.99, now £89.99, Amazon.co.uk
If your car gets damaged, you’ll have proof of what happened with this front and rear dash cam. It uses night-vision technology so that you can get recordings in low-light conditions, and is fitted with GPS to record your routes and speed. The device also has a parking monitor and automatically records when the front camera detects movement. Plus, if you download the app, you can play back your recorded videos.
Ring video doorbell wired + Chime by Amazon: Was £78, Now £45, Amazon.co.uk
Bump up your home security with this Ring video doorbell that has 42 per cent off. It receives real-time alerts so you’ll always know when you have a visitor. With a 1080p HD wired video doorbell with two-way talk, you can see, hear and speak to anyone who stops by.
Benewy webcam with microphone and tripod for PC: Was £34.99, now £18.68, Amazon.co.uk
Whether you’re setting up for a conference call, gaming session or yet another Zoom quiz, this adjustable model clips onto everything from tables to laptop lids, providing a razor sharp picture and video quality. Noise reduction technology and the dual track microphone also mean you’ll be heard loud and clear from up to eight meters away.
Balhvit touch control wireless earbuds headphones: Was £29.99, now £17.84, Amazon.co.uk
With handy touch control technology this rather slick pair of buds allows you to flick effortlessly between tracks, adjust the volume, and even summon a virtual assistant in just a few taps. Compatible with almost all bluetooth devices, they’re lightweight and last for five hours on only one charge – perfect for those longer playlists.
ELEPHAS 2020 WiFi Mini Projector with Synchronize Smartphone Screen: Was £129.99, Now £76.49, Amazon.co.uk
Now with a great saving of over 40 per cent, this 1080P HD portable projector with a plentiful 200” display and built-in HIFI stereo speaker is all you could need for a great movie night. It is easy to link to with a WIFI connection, but if WIFi is down, don’t fret, you can connect to the projector with a cable from your iPhone or Android too! It also has an inbuilt cooling system for those movie marathons.
For the latest discounts on tech, gadgets and more, try the links below:
Read more on Amazon Prime Day 2021
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Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day kids’ toys deals – Find discounts on toys, gadgets and board games for kids of all ages
Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout
Best Prime Day laptop deals – This year we expect big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals – Get ready for big savings on Amazon’s cutting-edge smart home tech
Best Prime Day Apple deals – With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech
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Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals