Amazon's Black Friday started a week early yesterday as the online retail giant announced its first swathe of deals.
Shoppers can expect price cuts on tech, toys, groceries, beauty products and more from Amazon throughout the week before Black Friday. Here is The Telegraph's pick of the best Amazon offers.
Best tech deals
The Amazon Echo is the Alexa-powered speaker that plays music, makes calls, sets alarms and answers questions. This personal assistant is cheaper than the older version and comes in a wider range of trims and colours, making it easier to style the item within your home.
The speaker has a two-and-a-half inch woofer, a tweeter and Dolby processing, as well as upgraded noise cancellation technology so it can hear your commands better from across the room. Read our guide for a full breakdown of all Amazon's new Alexa-powered devices. The £20 price cut makes this smart speaker great value for a Black Friday buy.
Amazon Fire Kids 7-inch
With a saving of 31 per cent, this is a bargain worth bagging ahead of the festive period. With an eight-inch display, up to 12 hours of battery life and 32GB of space, this tablet comes with a durable, child-proof case and a free one-year subscription to Amazon Fire for Kids content. Aimed at children aged 3 to 12, the content includes with thousands of books, educational apps, TV shows, games and films so it's guaranteed to keep them out of trouble.
Wileyfox Swift 2 32GB (ends at midnight)
British upstart Wileyfox, considered a hipster alternative to many overpriced smartphones, makes some smart budget handsets. This latest version comes with Android Nougat, as well as Amazon Alexa. It also has 3GB of RAM and 32GB of storage. The phone is unlocked, is ready for Android Pay, has a fingerprint reader and connects via USB-C. So far it's Amazon's best phone deal with more than a third off.
LG Minibeam PH550G portable projector
You can watch all the latest films and TV programmes, play your favourite video games and conduct business presentations using this portable HD and LED projector. It's compatible with both PCs and Macs, and can be connected via Bluetooth or cable.
Jabra Move wireless headphones (ends at midnight)
These stylish on-ear headphones from Jabra have been discounted to just £29.99. They come with a decent eight-hour battery life, a standby battery of 288 hours and can connect via Bluetooth. They come in smart stainless steel, which are comfortable and easily adjustable.
Amazon Dash button
This product-reordering device is even cheaper than usual, with a 60 per cent discount for the Black Friday sales - meaning if you want to try out the new technology then this is the time to buy. The Wi-Fi-connected device reorders products with the press of a button. The most useful buttons are the ones that reorder the household basics that are always forgotten about: think washing machine tablets, pet food, surface cleaners and batteries. Users will also get a £4.99 discount on their first purchase with the button.
Toshiba 49U5766DB 49-inch 4K
For a larger TV at 49 inches, this Toshiba 4K model offers four times the pixels of a regular HD TV. It comes with built-in Freeview Play and allows you to access a wide range of apps and services. The model has been reduced to just £379, which for any 4K TV is a bargain. You could easily expect to spend upwards of £500 or more on budget models.
Best toy deals
Lego City fire boat (ends at midnight)
This Lego fire boat, reduced by a quarter, comes with five mini-figures fighting to put out a fire at a lighthouse, using a stud-shooting cannon with a maneuverable water cannon crane arm. The toy set also comes with a small pier, a bridge, searchlights, a kitchen, a dinghy and a medical station. Definitely hours of Christmas fun to be had here.
Lego Duplo town jungle (ends at midnight)
If you're not content with a Lego fire boat, this Lego toy town comes with two mini-figures, elephants, monkeys and tigers to make a full jungle play area. The sale ends midnight on this popular toy for younger children, which is suitable for ages two to five.
The best of the rest
Philips Sonicare HX6511 (ends at midnight)
Home electricals are always big sellers on Black Friday. This brush has an angled head, which means it can reach your back teeth more effectively, as well as an interval timer which tells you when to move on to brushing different parts of your mouth.
Paloma Picasso Eau De Parfum, 100ml (ends at midnight)
This is a lovely fragrance from Paloma Picasso, the youngest daughter of the celebrated artist. It has base notes of sandalwood, amber, oakmoss, vetiver and civet and, at only£41 for a 100ml bottle, it's a deal not to pass up.