Amazon Black Friday UK 2017: Best early deals on Sunday afternoon
Since it introduced Black Friday to Britain in 2010, Amazon has consistently brought some of the biggest and best deals to British customers.
Black Friday has grown into one of the biggest shopping events on our calendars, and many retailers now hold up to two weeks of deals.
Amazon is no different, and a number of exciting deals have already been announced. Expect price cuts on tech, beauty products, groceries, home and kitchenware and much more.
Here is The Telegraph's pick of the best Amazon offers:
All the products mentioned in this article are chosen and reviewed independently by our journalists. The Telegraph makes money by adding affiliate links to some of the products.
Best tech deals
Amazon Echo
The Amazon Echo is a voice-controlled speaker that can play music, make phone calls, set alarms and answer any question - it even controls smart devices like TVs, fridges and heating systems. It's a personal assistant, operated via Alexa, and can be operated from anywhere within earshot.
The new version has upgraded sound and noise-cancellation technology, improving the user experience. At £69.99 it's a bargain. Read our guide for all of Amazon's Alexa-powered products here.
Amazon Fire HD 8 kids edition
There's a £40-pound discount on the latest edition of this popular Amazon Fire kids tablet. It comes with 32GB of storage and a full HD display. The Fire is a tablet that provides access to thousands of apps, games, books and educational content. Children can learn and have fun at the same time, while parental controls allow parents to limit and monitor usage.
Garmin Vivoactive HR GPS smart watch
This GPS smart watch, from GPS market leaders Garmin, is packed with enticing features, and with £100 off, now's the perfect time to get your hands on one. It's sunlight-readable, so there'll be no glare issues, includes a built-in sports app with GPS-enabled running, cycling and swimming, and monitors your fitness levels.
Best beauty and fashion deals
Oral-B Genius 9000 electric toothbrush
According to experts, electric toothbrushes are "infinitely better" than traditional ones for removing plaque and keeping your mouth clean. Unfortunately, they are also more expensive. But this Black Friday deal is one not to be missed, with one of the best electric brushes on the market at a fraction of its RRP.
Braun Series 3 3090 men's electric shaver
One of Braun's best-performing electric razors, this 100 per cent waterproof razor will leave your face smooth and is incredibly easy to use. Its pressure sensitive blades help protect your skin, so its ideal for those with sensitive skin. It can be plugged into the mains or used on the cordless function with 45 minutes of battery time.
Baylis & Harding Royale Bouquet Relax and Retreat weekend bag
This navy floral bag comes with all the essentials for a relaxing weekend break. You'll find body butter, body wash, bath cream, shower gel, bath milk and more inside. If you're looking to pamper that special someone this Christmas, this is a bargain.
Best home and kitchenware deals
Nilfisk C120 7-6 patio and brush pressure washer
If you struggle to keep your patio clean then this might be the gadget you need. The set comes with a six metre hose, several nozzles for all cleaning situations and a foam sprayer. It cleans not only patios but decking and cars.
Big Brother beanbags
Introduce these beanbags to your house for a new, fun seating arrangement. They're available in nine colours, so there's one for every style of house, and they're water resistant so you won't have to fend the kids off them. Measurements are approximately 150cm x 130cm.
Best toys and baby products
K'Nex Imagine 70 model building set
A model building set aimed at ages seven and up. It contains an impressive 702 pieces and allows children to build a hot air balloon, boats, trucks, a sand castle and much more. It will provide hours of fun this Christmas and beyond and is easy to store after they're done playing with it.
Learning Resources: the sneaky, snacky squirrel game
Suitable for ages three and up, this multiplayer game challenges kids to be the first to fill their log with acorns in a game designed to improve colour matching and recognition, in turn developing motor skills and hand-eye coordination. At half-price it's a great Christmas buy.