The "Disruptive Technologies with Innovative Business Models Driving Platform and Architecture Strategies for AVs, 2020" report has been added to ResearchAndMarkets.com's offering.
The study covers the key platforms that OEMs need to focus on, as they shift their strategy to data-centric revenue models from traditional vehicle-centric business models. As every OEM strategizes their individual path toward CASE convergence, the expected evolution of the platforms are explored, along with major industry partnerships.
The automotive industry is at a tipping point, with traditional business models being disrupted, changing the market dynamics, increasing urbanization and congestion, tighter emission and safety regulations, evolving consumer expectations for digital features, and focus on user safety. The ecosystem is evolving at a rapid pace, not only through the emergence of new business models, but also on the technological front.
Traditionally, most OEMs and Tier-I suppliers have been taking the siloed approach for developments in connected, autonomous, and electric vehicles. However, this approach of singular focus is not viable for the long term. OEMs will need strategies that explore the benefits of developing applications focused on the convergence of the 3 technology pillars. To cope with this transition, automakers will need to realign their value proposition around these emerging dynamics and rethink their physical and digital platform strategies to harness the value of myriad types of data.
Powertrain electrification is among the most important strategies of every OEM to achieve the long-term vision of carbon-neutral mobility. OEMs are also aiming to create a consolidated chassis platform, which will be modular enough to handle multiple segments of vehicles.
These factors will force the OEMs to shift from well-established legacy chassis platforms to multi-energy platforms (MEPs) and modular and dedicated electric platforms. OEMs are also focused on strengthening their E/E architecture, which can handle humongous data sizes from continuously evolving sensor suite and processing software. The rise of data ingestion per vehicle has called in the significance of cloud computation as on-premise servers become incapable.
Key Issues Addressed
How is the automotive industry shifting, and what are the implications of that shift on traditional OEM strategies?
Which are the 4 key platforms that OEMs need to focus on to align their strategy with future CASE convergence?
How is the chassis platform evolving, as the industry gears up for electrification and adding redundancies for L4 and L5 autonomy?
How will development toward higher-level autonomy affect the in-vehicle electronics and software, and how will the industry cope with increasing data?
What are specific OEMs and developers strategizing for the 4 key platforms?
Key Topics Covered:
1. Executive Summary
Partnership Strategies across Platforms
2. Research Scope and Objectives
Key Questions this Study will Answer
Standards for Autonomous Driving
Electric Vehicle (xEV) in Scope
4. Industry Overview
Shifting Landscape of the Automotive Industry
Industry Optimizations Due to Shifting Landscape
Key Challenges for OEMs with Traditional Development
Platform-based Approach Toward CASE
5. Vehicle and Chassis Platform
Future Autonomous Vehicle Platforms
Modular and Skateboard Platforms
OEMs' Strategy - BEVs on Skateboard Platform
6. Electronic Platform
Evolution of E/E Architecture
Evolution of Sensor Hardware
Role of Sensor Data Fusion by Level of Automation
EV Power Components
OEM E/E Architecture Strategies
EV Battery and Motor Strategy
7. Software Platform
Key In-vehicle Software Enabling AD
AI-based Software Vs. Conventional Software
Role of Machine Learning
Implementation of Machine Learning
Autonomous Driving Software Platforms
8. Cloud and Edge Computing Platform
Data Storage and Computing for AVs
Edge Vs. Cloud Computing
Cloud-Edge Computation Models
Cloud Storage and Computation
OEM Cloud Strategy
9. CASE Convergence
Implications of CASE Convergence
10. Growth Opportunities and Companies to Action
Growth Opportunity - Investments and Partnerships from OEMs/TSPs
Strategic Imperatives for Success and Growth
11. Key Conclusions
For more information about this report visit https://www.researchandmarkets.com/r/8wtzj8
View source version on businesswire.com: https://www.businesswire.com/news/home/20201021005413/en/
Laura Wood, Senior Press Manager
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