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The 10 things in advertising you need to know today

new verizon logo
new verizon logo

(Verizon)
Verizon's new logo.

Good morning. Here's everything you need to know in the world of advertising today.

1. Here are a few of the big brands caught napping by the Chrome update that blocks Adobe Flash ads. The update, which began rolling out from September 1, pauses rich media ads and overlays a "play" button on the creative.

2. News Corp's UK division has confirmed the return of Rebekah Brooks as its chief executive. She was CEO there back in 2011 when the company was called News International, and at the height of the News of the World phone-hacking scandal.

3. Content marketing platform NewsCred has raised a $42 million funding round. NewsCred's CEO Shafqat Islam told us the investment demonstrates that content marketing is "becoming marketing."

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4. Twitter's CEO search has also included speaking to former Cisco executive Padmasree Warrior and CBS Interactive boss Jim Lanzone, according to a Bloomberg report. Twitter is entering the fourth month of its CEO search after Dick Costolo resigned earlier this year.

5. Google is going to start punishing websites that force full-screen app install ads on your phone. From November 1, mobile web pages that show full-screen app install interstitials straight after you click a search link will be punished by Google's search engine algorithm.

6. Verizon has changed its logo. The new branding sees Verizon's recognizable red swoop moved to a checkmark that appears to the right-hand side of the company name.

7. The FTC has settled charges with Machinima for making Xbox One ads that looked like reviews. The multichannel network was accused of deceptive advertising by paying influencers to post YouTube videos that endorsed the Microsoft gaming console.

8. J.Crew's famous creative director has revealed the advice that changed her career. Jenna Lyons said someone once pulled her aside and said "stop worrying about what everyone else is doing ... just do your own thing and stop."

9. Twitter has made a big leadership change to its struggling consumer products team. The company has put Jeff Seibert in charge of the company's consumer product efforts, which means that Twitter SVP and head of product Kevin Weil will no longer have much day-to-day hands-on management of the core Twitter product.

10. Wikipedia has blocked access to accounts being used by people paid to edit entries. Weeks of investigation revealed 381 accounts being used at the English version of Wikipedia for "black hat" editing in which people took money to promote outside interests without disclosing they were on someone's payroll.

NOW WATCH: Everyone's talking about Trump's Jeb Bush attack ad that looks a lot like the infamous 'Willie Horton' ad from 1988



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