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DirecTV Now's rebranding to 'AT&T TV NOW' is officially rolling out

Sarah Perez
Updated
DirecTV Now's rebranding to 'AT&T TV NOW' is officially rolling out

AT&T's live TV streaming service, DirecTV Now, is getting a new name. The company in July announced that the service would soon be rebranded to AT&T TV NOW at some point later in the summer. The company teased the rebrand's launch on its Twitter account this afternoon, but didn't clarify what it meant by "whole new look." Many assumed the tweet referred to the fact that the DirecTV Now brand -- which still remains across all app platforms and social accounts -- will finally be removed.

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