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What Explains the 26% Rise in Facebook’s Marketing Expenses?

What Explains the 26% Rise in Facebook’s Marketing Expenses?

Facebook’s (FB) marketing expenses have increased steadily over the last five quarters. In 3Q17, its marketing expenses rose 26.3% YoY (year-over-year) to $1.2 billion. This trend helped drive up Facebook’s overall cost and expenses by 34% YoY in the quarter.