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Analyzing Kroger’s Digital Sales in Q3 2018

Analyzing Kroger’s Digital Sales in Q3 2018

To drive sales, Kroger (KR) has been investing to enhance its digital and home delivery capabilities, which led to 60% growth in its digital sales during the quarter. The growth rate marks a sequential improvement from 50% in the second quarter. Kroger’s digital sales growth rate has outperformed its peers.