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Watch out Facebook, Google Maps on iOS now lets users track their favorite businesses, too

Sarah Perez
Updated
Watch out Facebook, Google Maps on iOS now lets users track their favorite businesses, too

Google Maps for iOS will now allow users to follow their favorite businesses right in the app, the company announced today. The feature, which positions the platform as a challenger to Facebook Pages, lets users keep track of a business's news and updates -- like their sales, promotions or events, for example -- through a new "For You" tab in the mobile app. This past fall, Google rolled out the "Follow" feature on Google Maps on Android with little fanfare, beyond a brief blog post about the launch.

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