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Expect an iPhone Upgrade Wave, Thanks to Tim Cook’s AI Strategy for Apple

Expect an iPhone Upgrade Wave, Thanks to Tim Cook’s AI Strategy for Apple

Apple’s shares hit a new high on June 11 after CEO Tim Cook unveiled its AI strategy. Apple plans to offer new AI capabilities in iOS18, the next version of its iPhone operating system software, that will run for now only on the highest-end iPhone 15s. Apple recently has struggled to expand its business, posting declining growth in five of the past six quarters.