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What’s Google Fi and Where Does It Fit?

What’s Google Fi and Where Does It Fit?

About three years ago, Alphabet’s (GOOGL) Google subsidiary launched a mobile service business under the Project Fi brand. The business has been one of Google’s quietest—it has not been mentioned at Alphabet’s earnings conferences in the last year. It recently took on a new name, Google Fi, dropping “Project.” The business has also expanded to support more devices.