Why Harley-Davidson's Stock Jumped 15.3% Higher in April
Shares of Harley-Davidson (NYSE: HOG) jumped 15.3% in April, according to data provided by S&P Global Market Intelligence, though it wasn't nearly enough to make up for the 38% skid the motorcycle maker went into in March. Younger consumers aren't looking to buy the heavy, chrome-laden motorcycles Harley produces, even when they are in the market for a bike. Harley-Davidson's first-quarter earnings report showed a disastrous 15% plunge in U.S. sales, but there was a glimmer of hope contained in the report as the motorcycle company said sales had actually been up almost 7% prior to the COVID-19 outbreak.