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3 Risks to Pay Attention to When Investing in Alphabet

3 Risks to Pay Attention to When Investing in Alphabet

Shortly after OpenAI released ChatGPT, former Google executive Sridhar Ramaswamy, head of its ad team for five years, told Bloomberg that it could disrupt Google's business model. If ChatGPT does disrupt Google Search and Google Network's ad sales, it could imperil the source of 69% of Alphabet's revenue, according to 2022 results -- a devastating blow to the company.