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Can Amazon Defend Its Lead in the Cloud Computing Market?

Can Amazon Defend Its Lead in the Cloud Computing Market?

Amazon (AMZN) is the world’s top cloud computing provider, commanding a 34% share of the global cloud market at the end of 4Q17, according to Synergy Research. Its closest competitor, Microsoft (MSFT), had a 13% share, while IBM (IBM), Alphabet’s (GOOGL) Google, and Alibaba (BABA) each controlled less than 10% of the global cloud market.