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Peloton Says a Cheaper Treadmill Could Be a Rich Opportunity

Peloton Says a Cheaper Treadmill Could Be a Rich Opportunity

Rumors of cheaper home fitness equipment from Peloton Interactive (NASDAQ: PTON) have gotten more of a workout from analysts than consumers working up a sweat on one of its pricey stationary bikes, but CFO Jill Woodworth says lower-cost equipment might finally be on the drawing board. Despite the cost of its bikes and treadmills, Peloton is still seeing strong consumer demand for them.