Why UBS Is Skeptical about Chipotle
On March 26, 2018, Dennis Greiger of UBS stated that a recent survey conducted on 1,500 people revealed that the brand perception of Chipotle Mexican Grill (CMG) remained below levels before the company’s food safety incidents. The survey respondents who ate at quick-service restaurants at least once a month stated that the food safety concerns were still the main reason for eating less frequently at Chipotle. Currently, UBS has “sell” ratings on Chipotle with a 12-month target price of $275, which represents a fall of 16.1% from its current stock price of $327.86.