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Google’s Navigation of Europe’s Tricky Landscape

Google’s Navigation of Europe’s Tricky Landscape

The EU market has proven to be a tricky field for Alphabet’s (GOOGL) Google recently. Since June 2017, the European Union has hit Google with ~$8.0 billion in fines over antitrust issues. At the same time, Google is changing some of its traditional practices to try to minimize its troubles in Europe.