Advertisement
Singapore markets closed
  • Straits Times Index

    3,285.97
    -7.16 (-0.22%)
     
  • S&P 500

    5,071.63
    +1.08 (+0.02%)
     
  • Dow

    38,460.92
    -42.77 (-0.11%)
     
  • Nasdaq

    15,712.75
    +16.11 (+0.10%)
     
  • Bitcoin USD

    64,095.41
    -2,348.85 (-3.54%)
     
  • CMC Crypto 200

    1,360.66
    -21.91 (-1.58%)
     
  • FTSE 100

    8,092.62
    +52.24 (+0.65%)
     
  • Gold

    2,339.40
    +1.00 (+0.04%)
     
  • Crude Oil

    82.84
    +0.03 (+0.04%)
     
  • 10-Yr Bond

    4.6520
    +0.0540 (+1.17%)
     
  • Nikkei

    37,628.48
    -831.60 (-2.16%)
     
  • Hang Seng

    17,284.54
    +83.27 (+0.48%)
     
  • FTSE Bursa Malaysia

    1,569.25
    -2.23 (-0.14%)
     
  • Jakarta Composite Index

    7,155.29
    -19.24 (-0.27%)
     
  • PSE Index

    6,574.88
    +2.13 (+0.03%)
     

Inside Netflix’s Efforts to Boost Its Customer Base

Inside Netflix’s Efforts to Boost Its Customer Base

Netflix (NFLX) has been gearing up its growth efforts by investing in content and marketing to add and retain subscribers. Netflix expects to increase its marketing budget from ~$1.3 billion in 2017 to ~$2.0 billion for 2018. Netflix plans to invest $7.5 billion–$8.0 billion in 2018 to generate original content, up from $6.0 billion in 2017.