Inside Netflix’s Efforts to Boost Its Customer Base
Netflix (NFLX) has been gearing up its growth efforts by investing in content and marketing to add and retain subscribers. Netflix expects to increase its marketing budget from ~$1.3 billion in 2017 to ~$2.0 billion for 2018. Netflix plans to invest $7.5 billion–$8.0 billion in 2018 to generate original content, up from $6.0 billion in 2017.