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Why Baozun Stock Gained 19% Last Month

Why Baozun Stock Gained 19% Last Month

Shares of Baozun (NASDAQ: BZUN) were climbing last month as the company announced a new strategic partnership and seemed to benefit from a short squeeze. On Jan. 26, Baozun, which provides e-commerce services to multinational companies in China, gained 35% as it announced a strategic partnership and investment in iClick, a Chinese online marketing company. According to the terms of the deal, Baozun will take a 4% stake in iClick, paying $17.2 million.