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Another Disney+ Price Hike May Be Just Around the Corner

Another Disney+ Price Hike May Be Just Around the Corner

Walt Disney (NYSE: DIS) just raised prices for its streaming subscribers at the end of last year, but Marvel and Star Wars fans could get pinched for even more in the near future. "I think one of the key things that we have to figure out is a pricing strategy that makes sense," CEO Bob Iger said at a recent investor conference. Iger is looking to balance pricing with subscriber growth to push Disney+ and its other streaming efforts toward profitability over the next couple of years.