Netflix Is Officially Charging for Account Sharing, and the Risky Move Could Affect the Stock

Netflix (NASDAQ: NFLX) has finally done it -- it's begun cracking down on password-sharing in the U.S. and the U.K. And while Wall Street has been anticipating the move for a while, the company has been opaque about exactly when it would clamp down, and what that enforcement would look like. After losing millions of subscribers in the first half of fiscal 2022, Netflix decided it was time to deal with the approximately 100 million viewers accessing its content via other people's login details (also known as "sub accounts"). Netflix has long known that its customers were freely passing their login details to others, but for years the company framed it as a net positive.