Inside Amazon’s Prime Program: Still Going Strong?

In keeping with tradition, Amazon.com (AMZN) discussed exciting progress in its Prime membership program during its 4Q17 earnings call—without disclosing exactly how many people have signed up for the program. Data from Consumer Intelligence Research Partners, however, show that Amazon has more than 90 million Prime subscribers in the US, where the membership program costs $99 per year, or $12.99 per month. Prime memberships continued to grow in 4Q17 as well as in calendar 2017, and the recent integration with Whole Foods could help draw more people to the program in the US.