Why Baozun Stock Was Sliding Today
Shares of Baozun (NASDAQ: BZUN) were falling today after the Chinese e-commerce company delivered another disappointing earnings report. As of 11:41 a.m. ET, Baozun stock was down 8.1%. Service revenues, which include handling shipping, marketing, and IT for its clients, rose 7.2% to $213.2 million, while product revenue, or direct e-commerce sales, fell sharply in the quarter, down 29% to $103.6 million.