Facebook introduces Avatars, its Bitmoji competitor
Facebook's new Avatars feature lets you customize a virtual lookalike of yourself for use as stickers in chat and comments. From Likes to Reactions to Avatars, you could see this as the natural progression of self-expression on Facebook ...or as a ruthless clone of Snapchat's wildly popular Bitmoji selfie stickers. The feature could make Facebook feel more fun, youthful, and visually communicative at a time when the 15-year-old social network increasingly seems drab and uncool.