GoPro Aims to Drive Sales by Launching Products across Price Points
In the first quarter, GoPro’s (GPRO) portfolio of products was spread across a variety of price points. GoPro’s HERO Camera is available for $199, while the HERO5 Black and the HERO 6 Black are available for $299 and $399, respectively. GoPro’s 360-degree Fusion camera is available for purchase at $699.