Why The Trade Desk, Magnite, PubMatic, and Criteo Stocks Were Down Double Digits This Week
Shares of many advertising-technology (adtech) stocks got crushed this week, including demand-side platforms (DSP) The Trade Desk (NASDAQ: TTD) and Criteo (NASDAQ: CRTO), and supply-side platforms (SSP) Magnite (NASDAQ: MGNI) and PubMatic (NASDAQ: PUBM). Investors had expected one of these other ad-tech stocks to be the beneficiary of Netflix's move toward ads. Disney also made an adtech deal with The Trade Desk, which is why The Trade Desk stock wasn't down as much as some of these other stocks this week.