Can CBS Boost Affiliate Revenues with Its DIRECTV Now Contract?

In a bid to drive its affiliate and subscription fees business as well as to expand its multi-platform service, media mogul CBS (CBS) has inked a deal with DIRECTV Now (T), the video streaming operator. But the financial terms of the deal have not been disclosed. From the graph above, you can see the relative growth of CBS’s affiliate and subscription fees business over the past four quarters. In 3Q17, it reported a significant YoY (year-over-year) growth of 52% to $1.1 billion, buoyed by the broadcast of the fight between Floyd Mayweather and Conor McGregor on Showtime.