As Tesla completes final preparations before launching its new Cybertruck into production, its electric vehicle competitors have been busy revealing, producing and delivering new products, trying to draw attention away from the most anticipated EV release in years. The Cybertruck pickup will be Tesla's first new model since it brought out the Model Y SUV in March 2019. Tesla CEO Elon Musk on April 19 said that his company would deliver the new vehicle in the third quarter of 2023, but whether that meant July, August or September wasn't clear.