Tackling Ad Blocking: Google’s Funding Choices Rolls Out

Funding Choices, the publisher tool that Alphabet’s (GOOGL) Google launched last year as part of its initiative to tackle the threat of ad blocking, is rolling out to more countries. According to Google, Funding Choices is expanding to 31 additional countries starting in the third week of April 2018. Funding Choices is a tool that enables online publishers to have conversations with their site visitors about the consequences of deploying ad blockers, the pieces of software that people use to block ads from displaying on the sites they visit.