Why Booking Holdings Stock Was Climbing Today

Shares of Booking Holdings (NASDAQ: BKNG) were moving higher today after the leading online travel agency posted better-than-expected revenue in its second-quarter report, showing the company making progress in its pandemic recovery. Booking has been spending fairly aggressively on marketing in an attempt to gain market share during the pandemic so the company posted an adjusted loss of $2.55 per share, which was worse than the analyst consensus at a loss of $2.10. Fogel also stressed the "Connected Trip" -- or booking accommodations, flights, and rental cars altogether for customers -- as a key focus of the company and a competitive differentiator.