1 Key Number Cannabis Investors Cannot Afford to Ignore

When marijuana companies report their earnings, the focus for investors typically goes to how much their sales grew and how profitable the businesses are. What's arguably more important than revenue growth and profitability is cash flow from operations. The reason is that if a company is burning through cash from its day-to-day activities, it can be a sign that share issues and dilution are inevitable, which can offset any bullishness that sales and profit growth might generate.