SouFun Holdings Limited operates a real estate Internet portal, and a home furnishing and improvement Website in the People’s Republic of China. The company offers marketing services on its Websites, primarily through advertisements, to real estate developers in the marketing phase of new property developments, as well as to real estate agencies; and suppliers of home furnishing and improvement, and other home-related products and services. It also provides basic listing services that enable customers to post information of their products and services on Websites, and special listing services, which offer customized marketing programs involving online listings and offline themed events to real estate agents, brokers, developers, and property owners and managers; and suppliers of home furnishing and improvement and other home-related products and services. In addition, the company, through its jiatx.com Website, provides an online transaction platform and related e-commerce services to home furnishing and improvement vendors. Further, it offers subscription-based access to the information database and research reports, and total Web solution services. The company was formerly known as SouFun.com Limited and changed its name to SouFun Holdings Limited in June 2004. SouFun Holdings Limited was founded in 1999 and is headquartered in Beijing, the People’s Republic of China.

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