Super Group Ltd, an investment holding company, engages in manufacture and distribution of food and beverage products. The company operates in two segments, Branded Consumer and Food Ingredients. The Branded Consumer segment manufactures and distributes instant beverages that include instant coffee mixes, soluble coffee powders, cereal flakes, instant soymilk, instant tea-mixes, instant cup noodles, and non dairy creamers. This segment offers its products under Super, Owl, Super Power, Café Nova, Coffee King, Gold Eagle, Negresco, Eagle King, Yé Yé, Yesté, Liang Bao, and Superkids’ brand names. The Food Ingredients segment manufactures food ingredients for food and beverage markets, which include spray-dried coffee, freeze-dried coffee, and non-dairy creamer products. The company also engages in the manufacture and distribution of botanical herbal extracts; and provision of vending machine services. It serves customers through a network of sales offices and distributors in Singapore and internationally. Super Group Ltd was formerly known as Super Coffeemix Manufacturing Ltd. The company was founded in 1987 and is headquartered in Singapore.

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