L Brands, Inc. operates as a specialty retailer of women’s intimate and other apparel, beauty and personal care products, and accessories. It offers apparel, lingerie, fragrances, cosmetics, shower gels, lotions, soaps, sanitizers, and accessories under the Victoria’s Secret, Victoria’s Secret Pink, Bath & Body Works, La Senza, Henri Bendel, C.O. Bigelow, White Barn Candle Company, and other brand names. The company sells its merchandise through company-owned specialty retail stores in the United States, Canada, and the United Kingdom, which are primarily mall-based, as well as through its Websites, catalogue, and other channels. It also sells products through franchise, license, and wholesale partners internationally. As of February 2, 2013, it operated 2,619 retail stores in the United States; 255 retail stores in Canada; 2 retail stores in London; and 339 licensed La Senza stores, 38 franchised Bath & Body Works stores, and 3 franchised Victoria's Secret stores, as well as 108 independently owned Victoria’s Secret Beauty and Accessories stores and various small-format locations internationally. The company was formerly known as Limited Brands, Inc. and changed its name to L Brands, Inc. in March 2013. L Brands, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.

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