VITC: Insider Transactions for Vitacost.com, Inc. - Yahoo! Singapore Finance

Insider Purchases - Last 6 Months
	Shares	Trans
Purchases	35,000	1
Sales	3,247,230	7
Net Shares Purchased (Sold)	(3,212,230)	8
Total Insider Shares Held	6.26M	N/A
% Net Shares Purchased (Sold)	(33.9%)	N/A

Net Institutional Purchases - Prior Qtr to Latest Qtr
	Shares
Net Shares Purchased (Sold)	N/A
% Change in Institutional Shares Held	N/A

Data provided by Reuters

INSIDER & RULE 144 TRANSACTIONS REPORTED - LAST TWO YEARS

Date	Insider	Shares	Transaction	Value*
20-Nov-09	ILFELD DAVID N Director	35,000	Purchase at $7.30 per share.	$255,500
24-Sep-09	TRAPP ROBERT G. Director	132,164	Sale at $12 per share.	$1,585,968
24-Sep-09	GORSEK WAYNE Beneficial Owner (10% or more)	2,350,000	Sale at $12 per share.	$28,200,000
24-Sep-09	LAMBERT SONYA Officer	34,194	Sale at $12 per share.	$410,328
24-Sep-09	PABST LAWRENCE Director	80,000	Sale at $12 per share.	$960,000
24-Sep-09	PABST LAWRENCE Director	48,772	Sale at $12 per share.	$585,264
24-Sep-09	JOSEPHS ALLEN Director	329,234	Sale at $12 per share.	$3,950,808
24-Sep-09	JOSEPHS ALLEN Director	129,234	Sale at $12 per share.	$1,550,808
24-Sep-09	KERKER IRA Officer	89,804	Sale at $12 per share.	$1,077,648
24-Sep-09	SMITH RICHARD P Officer	53,831	Sale at $12 per share.	$645,972
23-Sep-09	ILFELD DAVID N Director	64,000	Statement of Ownership	N/A
23-Sep-09	ILFELD DAVID N Director	2,615,412	Statement of Ownership	N/A
23-Sep-09	TRAPP ROBERT G. Director	858,290	Statement of Ownership	N/A
23-Sep-09	GORSEK WAYNE Beneficial Owner (10% or more)	7,137,788	Statement of Ownership	N/A
23-Sep-09	LAMBERT SONYA Officer	34,194	Option Exercise	N/A
23-Sep-09	PABST LAWRENCE Director	320,000	Statement of Ownership	N/A
23-Sep-09	PABST LAWRENCE Director	312,482	Statement of Ownership	N/A
23-Sep-09	JOSEPHS ALLEN Director	1,657,485	Statement of Ownership	N/A
23-Sep-09	JOSEPHS ALLEN Director	129,234	Statement of Ownership	N/A
23-Sep-09	KERKER IRA Officer	25,804	Option Exercise	N/A
23-Sep-09	KERKER IRA Officer	64,000	Statement of Ownership	N/A
23-Sep-09	SMITH RICHARD P Officer	53,831	Option Exercise	N/A

Data provided by EDGAR Online

* = Where indicated, some values are estimates.
¹ = Potential proceeds estimated by the filer.
² = Estimated based on the average of multiple prices reported.
³ = Multiple dates reported. Most recent date shown.

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