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UK bookmaker William Hill in merger talks with Canada's Amaya

AFP

British betting firm William Hill announced Monday that it was in merger talks with Canada's Amaya, which is the world's largest online gaming company.

"The boards of William Hill plc and Amaya Inc. note the recent press speculation and confirm that they are in discussions regarding a potential all share merger of equals," the pair said in a statement posted on the London Stock Exchange.

"The potential merger would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino," they added.

William Hill has been evaluating options to diversify and grow its digital and international businesses, while Amaya has been undertaking a strategic review since February.

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The two groups noted that discussions were ongoing and there was no certainty that an agreement would be reached.

Amaya Gaming, which operates gambling websites including PokerStars, is the world's largest publicly-traded online gaming company.