Guess what countries are ranking close behind.
According to a study by Ogilvy, Singapore tops the ranking in terms of brand value among a list of 16 leading cities in Asia Pacific – with a positive brand value of 9.7 points out of 10.
Cities were selected primarily on the basis of gross domestic product and include the capital cities of the
region’s leading nations.
Here's more from Ogilvy:
Ranking close behind are Hong Kong and Sydney (9.5 mean score).
Hong Kong is a cosmopolitan, fast-paced, businessfriendly environment which marries East with West – but
which is facing environmental issues and a need to continually define itself in relation to the Chinese mainland.
Also in close contention in the ranking stakes is Tokyo (9.2 mean score), which despite the 3/11 tragedy retains a leading position among Asia Pacific’s communications and corporate affairs industry leaders. Scoring less well is Beijing, with a score of 7.9 points, putting it in 10th position.
Despite the Olympic Games, the Chinese capital still grapples with pollution, a sense that the political, regulatory and business environment is difficult to navigate as well as language barriers which impact tourism.
Towards the lower end are Jakarta and Manila (scoring 5.9 and 5.6 out of 10 respectively). The reputation of these two South East Asian nations is impeded by poor infrastructure, fears over safety, concern about corruption and regular word of mouth accounts of poor visitor experiences.
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