Advertisement
Singapore markets open in 7 hours 19 minutes

  • Straits Times Index

    3,287.75
    -5.38 (-0.16%)
     

  • S&P 500

    5,041.92
    -29.71 (-0.59%)
     

  • Dow

    38,083.80
    -377.12 (-0.98%)
     

  • Nasdaq

    15,578.02
    -134.72 (-0.86%)
     

  • Bitcoin USD

    64,650.78
    -336.89 (-0.52%)
     

  • CMC Crypto 200

    1,391.27
    +8.70 (+0.63%)
     

  • FTSE 100

    8,078.86
    +38.48 (+0.48%)
     

  • Gold

    2,341.60
    +3.20 (+0.14%)
     

  • Crude Oil

    82.83
    +0.02 (+0.02%)
     

  • 10-Yr Bond

    4.7060
    +0.0540 (+1.16%)
     

  • Nikkei

    37,628.48
    -831.60 (-2.16%)
     

  • Hang Seng

    17,284.54
    +83.27 (+0.48%)
     

  • FTSE Bursa Malaysia

    1,569.25
    -2.23 (-0.14%)
     

  • Jakarta Composite Index

    7,155.29
    -19.24 (-0.27%)
     

  • PSE Index

    6,574.88
    +2.13 (+0.03%)
     

Mattel partners with parenting website to expand China presence

Reuters
Plastic made Barbie figures of U.S. toy manufacturer Mattel are seen inside a basket at a children's indoor playing area in Hanau near Frankfurt, Germany, March 15, 2016. REUTERS/Kai Pfaffenbach/File Photo

(Reuters) - Barbie maker Mattel Inc (MAT.O) said it would partner with Chinese parenting website Babytree to create an online learning platform for early childhood development, the latest in the No. 1 U.S. toymaker's push into China.

The partnership with Babytree announced on Thursday comes two days after Mattel said it would sell its products on Chinese e-commerce giant Alibaba Group Holding Ltd's (BABA.N) online marketplace Tmall.

Mattel said it would also work with Alibaba's A.I. Lab to create products for child development through interactive learning as part of the deal.

Mattel and Babytree will provide child development assessment tools and customised parenting content and development curriculum, based on Mattel's early childhood development brand, Fisher-Price, the company said.

ADVERTISEMENT

Babytree, founded in 2006, provides families in China a platform to learn and exchange ideas on early education, child development tracking and nutrition.

Mattel posted holiday-quarter sales well below analysts' estimates last month, as the toymaker battles weak demand in North America and rising competition.

(Reporting by Jessica Kuruthukulangara in Bengaluru)