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Man Utd sign up Japanese noodle maker

Reuters
Manchester United players and coaching staff sit on the bench before their English Premier League soccer match against Hull City at Old Trafford in Manchester, northern England May 6, 2014. REUTERS/Darren Staples

LONDON (Reuters) - Manchester United (MANU.N) signed a multi-season sponsorship deal with Japanese noodle maker Nissin (2897.T) on Wednesday, illustrating the English soccer team's undiminished appeal to a broad range of businesses.

The agreement follows a record sportswear partnership announced this week with Germany's Adidas (ADSGn.DE), worth 75 million pounds ($128.4 million) a season from next year, in spite of United's disappointing results in the English Premier League last season.

The club now has 14 global partners and can earn up to about 9 million pounds ($15 million) a year from tie-ups such as the Nissin agreement, though commercial terms of the latest deal were not disclosed.

Nissin, best known for its instant noodles, will be able to display its branding at United's Old Trafford stadium, on club publications and via the team's in-house TV channel MUTV.

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United, owned by the American Glazer family, are seeking a fresh start on the pitch under new manager Louis van Gaal after finishing only seventh in the Premier League last season.

Dutchman Van Gaal was expected to start work in Manchester on Wednesday, having led his country to third place in the World Cup finals in Brazil.

(This corrected version of the story fixes instrument code in first paragraph).

(Writing by Keith Weir; Editing by David Goodman)