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L Brands boosts 1st-quarter earnings outlook

L Brands lifts 1Q earnings forecast as key April sales metric easily tops analysts' estimates

COLUMBUS, Ohio (AP) -- L Brands is raising its first-quarter earnings forecast after seeing strong sales at its Victoria's Secret and Bath & Body Works stores.

The retailer on Thursday released an earnings forecast of 50 to 52 cents per share.

That's better than the per-share earnings of 48 cents that industry analysts had projected, and also the company's earlier forecast of 44 to 49 cents per share.

L Brands also owns Pink, La Senza and Henri Bendel.

For the four weeks ended May 4, L Brands Inc. said sales at stores open at least a year climbed 8 percent. Analysts surveyed by Thomson Reuters expected a 4.3 percent rise in the metric.

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That figure is used as an industry barometer because it excludes the volatility that comes with stores that have been recently opened or closed.

Total revenue rose 9 percent to $7.17.6 million in April.

First-quarter sales at stores open at least a year increased 2 percent, with total revenue up 5 percent to $2.39 billion.

L Brands, formerly known as Limited Brands, is based in Columbus.