Payment, Payment, Payment. That seems to be the biggest problem needing to be solved in the Indonesian e-commerce ecosystem right now. Previously we have looked at efforts by Indomog, Inapay, and UNIK, plus there’s Kaskus with its Kaspay. Now we have GudangVoucher as well.
The company has been doing this kind of stuff for years; not to mention they are the only payment solution working with Facebook in Indonesia for its Facebook Credits, and one of the few merchants that is working with BCA, the country’s biggest private bank.
Rather like Indomog, GudangVoucher is focused on social and in-app payments, not the broader aspect of being a payment platform for general e-commerce sites.
To learn about the company’s inception and where it’s heading, we talked with Gede B. Mahartapa (pictured right), the founder and COO of GudangVoucher:
1. Can you tell us how it started?
We were established in 2003, at the time when the only game online publishers were PT. Boleh Net Indonesia and PT. Lyto Datarindo. So a lot of people consider us the pioneers in this payments area. With my knowledge and experience of online banking systems I could partner with the banks and roll out an online e-voucher distribution system.
2. How large is your team now? And have you received any outside investment?
We have 42 employees in total, across Jakarta, which is our marketing office, and Yogyakarta, our development office. We are running on our own capital.
3. Can you give me any recent statistics or milestones?
I don’t remember exactly how many merchants have formed partnerships with us since 2003, but I guess it is more than 300 companies. How many users? You can see live from our main website. We broadcast our registered users and concurrent connected users. Right now it’s 179,273, and adding around 500 new users daily.
4. You have mentioned that you are the sole partner in Indonesia for Facebook credits, can you tell us more?
If you want to purchase in-game currency in all games in Facebook, you will be given an option to pay using your GudangVoucher balance. If you can read Indonesian, please follow these instructions; Indonesian app developers can also benefit from this as they can monetize through Facebook credits.
5. One of your recent updates is an API for app devs…
This is an alternative for mobile app developers to monetize directly, instead of using many other common platforms that rely on credit card transactions.
6. What is your target this year?
We have been operating in Singapore and Australia for the last three years, we are now preparing to enter Malaysia, Vietnam, Thailand, and Hong Kong.
To see the GudangVoucher payment platform in action, check out this four-minute demo video that was made by the company:
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