by Cheryl Tay
Broadway Malyan, a leader in architecture, urbanism and design practice, has secured a brief to provide design services for the development of a global headquarter, visitor, research and development (R&D) and hospitality centre in China.
The company will provide masterplanning, landscape and architectural design services for the project, which is set to become a global centre for hybrid rice research, an international leisure destination and a showcase for sustainable development in Qixianling, China.
"This is a very special project because it is driving such an important global agenda," said Jeremy Salmon, Director of Broadway Malyan.
"We are able to contribute to this prestigious, multi-faceted project as a result of our practice's growing reputation in China for the delivery of fully-integrated, sustainable and future-proofed schemes, the unrivalled diversity of our expert designers, their world-class skills, expertise and distinctive client focus."
Located in the north of Sanya on Hainan Island, the Shennong Valley Resort will sit in a 35-acre land site situated between the Qixianling Seven Angels mountain ridge and the valley's terraced rice fields.
"The design will maximise views of the ridge and the valleys below for visitors staying in new luxury private villas, large format club house villas and a luxurious five star resort hotel, operated by the Intercontinental Hotel Group and including conference and spa facilities," said Broadway Malyan.
The development will also include a new museum of hybrid rice, showcasing new global solutions, production technologies and the story of rice cultivation in Asia.
The centre is the brainchild of Huang Peijin, Chairman of Grand Agriseeds Technology, a market leader in super high-yielding hybrid rice seed production methods pioneered by Professor Yuan Longping, known as the "father of hybrid rice".
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